The Siebel Center for Design will facilitate and support rigorous and innovative approaches to product, process and user interface design, with emphasis on advanced technology, creativity, purpose and multidisciplinary collaboration. Center activities will focus primarily upon supporting instruction and secondarily upon supporting research at both the undergraduate and graduate levels. The Center will reinforce the University of Illinois at Urbana-Champaign’s leadership in education, discovery, translation and new venture creation by connecting a breadth of perspectives, spaces and resources.